Project Carried Out For:
Rocky Mountain Chocolate
Rocky Mountain has established itself as a renowned brand in Metro Vancouver and has extended its presence across Canada. The main challenge we face is to strengthen it from its core, revitalizing its aesthetics while preserving its characteristic clean and minimalist style. We aim to explore new visual expressions that capture the public's attention, using the latest digital techniques to ensure that our proposal reflects the modernity and quality that distinguish Rocky Mountain in today's market.
During the creative period, I set out to enrich the brand work by constantly exploring platforms that had not been previously explored in a sustained manner before my arrival. The creation of animated versions of the logo played a crucial role in presenting the brand in digital environments, adding a dynamic element. The design of the animation is characterized by its fluidity and cleanliness, thus reflecting the distinctive essence of the brand.
The fusion of artificial intelligence with traditional techniques has transformed my creative process, allowing me to design real products within fantastical contexts, enriching textures, and achieving effects that would be complicated with conventional methods. This fusion brought an innovative dimension, enabling the materialization of imaginative concepts and elevating creativity to new levels within the distinctive framework of the brand's identity.