Alcoba Records is an independent record label based in Concepción, Chile, built around a simple idea: music as space, connection, and territory.

The visual identity grows from this sense of belonging. The symbol works as an open structure, part room, part shelter, part abstract container, and becomes the foundation for a flexible graphic system based on contrast, texture, editorial composition, and a restrained palette of deep green, black, cream, and pink.

The art direction balances a contemporary visual language with a raw, analog sensibility. Posters, vinyl records, cassettes, credentials, editorial pieces, merchandise, and digital platforms all share the same system without relying on the full logo at every touchpoint. This gives each artist and release room to develop its own expression while remaining clearly connected to the label.

More than a logo applied across different formats, Alcoba is designed as a visual world that can hold different sounds, people, and stories under one shared idea: a place for sound.